Beyoncé
Cécred, the brand is pronounced, it’s like ‘sacred’. It’s a clever blend of Beyoncé’s name (“Cé” from Beyoncé) and “cred” from “credit” or “credibility.” This combination suggests a strong association with Beyoncé’s identity and credibility, possibly in the realm of hairdressing or hair care, given the connection to her mother, Tina Knowles, who is renowned in the hairstyling industry.
The name likely holds personal significance for Beyoncé, reflecting her upbringing and the influence of her mother’s profession on her life. It serves as a tribute to her mother’s impact while also asserting Beyoncé’s own identity and credibility. It’s a thoughtful and inventive way to honor familial ties while building a brand that resonates with her audience.
Ivy Park
Ivy Park is an activewear brand co-founded by Beyoncé in partnership with Adidas. Launched in 2016, the brand offers a range of stylish and functional athletic apparel designed for both performance and everyday wear. Ivy Park is known for its innovative designs, inclusive sizing, and empowering message, blending fashion-forward aesthetics with high-quality sportswear.
Snoop Dogg and Shante Broadus
The Broadus Collection is a brand by Snoop Dogg and Shante Broadus, focusing on Headwrap Scarves. Inspired by their daughter Cori, it reflects their personal style and values, offering unique products with a familial touch.
Rihanna
Rihanna’s expansive business empire has been a game-changer across multiple industries, setting new standards for inclusivity in sizing, shade ranges, and beyond.
From her lingerie brand, Savage x Fenty, to the groundbreaking makeup line, Fenty Beauty, and the skincare collection, Fenty Skin, Rihanna has redefined beauty and fashion norms. Adding to her repertoire is the luxury clothing line, FENTY, and her recently launched fragrance line. This singer-entrepreneur continues to innovate and inspire, leaving an indelible mark on the world of fashion, beauty, and beyond.
Fenty Beauty, launched by Rihanna in 2017, is celebrated for its inclusive range of makeup products, catering to diverse skin tones. Known for its innovative formulas and sleek packaging, the brand has reshaped beauty standards and sparked conversations about inclusivity in the industry.
Fenty Skin, launched in 2020, Fenty Skin offers inclusive skincare solutions with clean, vegan, and cruelty-free formulations. Discover the brand’s commitment to simplicity, effectiveness, and environmental sustainability. Join the skincare revolution and uncover the transformative products reshaping beauty routines worldwide.
Savage X Fenty
Savage X Fenty is a lingerie brand founded by Rihanna in 2018. The brand is celebrated for its inclusive approach to fashion, offering a wide range of sizes and styles to cater to diverse body types. Savage X Fenty combines bold, trendy designs with affordability and comfort, and its fashion shows are known for their groundbreaking inclusivity and diversity, showcasing models of various sizes, genders, and backgrounds.
Yeezy
Yeezy is a fashion brand founded by Kanye West, known for its innovative and influential designs in both footwear and apparel. Launched in collaboration with Adidas in 2015, Yeezy has gained immense popularity for its distinctive sneakers, often featuring minimalist and futuristic aesthetics. The brand is celebrated for its high-quality materials, unique design approach, and limited-edition releases, which frequently generate significant hype and demand. Yeezy has expanded beyond footwear to include clothing lines that reflect a similarly avant-garde and utilitarian style.
Pharrell Williams
Billionaire Boys Club, (BBC) is a streetwear brand founded by Pharrell Williams and NIGO in 2003. Known for its vibrant designs, bold graphics, and high-quality materials, BBC has become a staple in streetwear fashion. The brand’s collections often feature iconic astronaut motifs and playful prints, blending luxury with urban style
Nafessa Williams
Launched by Philadelphia native and actress Nafessa Williams on February 8, 2021, Y-FEAR (Your Fears And Egos Aren’t Real) is dedicated to empowering individuals to conquer mental barriers like fear and ego. With stylish apparel, accessories, and inspirational content, Y-FEAR inspires confidence and personal growth. Join the movement and break free from limiting beliefs today.
Issa Rae
Sienna Naturals is a lifestyle brand founded by Issa Rae & Hannah Diop. The brand focuses on offering products and experiences that reflect Issa Rae’s personal style and values, aiming to inspire and empower its community through fashion, beauty, and cultural expression.
Tia Mowry
4U by Tia is a brand focused on simplifying your natural hair journey. Led by Tia, their products are designed to cater to diverse hair types, providing effective solutions that enhance and maintain natural hair health.
Taraji P Henson
TPH by Taraji P. Henson is a scalp and hair care brand founded by actress Taraji P. Henson. The brand offers a range of products specifically formulated to address scalp health and hair care needs, catering to a variety of hair textures and promoting overall hair wellness.
Naomi Osaka
KINLÒ is a beauty and skincare brand co-founded by Naomi Osaka and her sister, Mari Osaka. The brand emphasizes clean and sustainable skincare products that promote self-care and overall wellness.
Tracee Ellis Ross
Actress-comedian Tracee Ellis Ross made a significant impact in the hair care industry with her Pattern Beauty collection. Known for her role in “Girlfriends,” Ross personally curated the formulas for her products, which range from hair oils to microfiber towels designed to safely dry and care for textured hair. Her line aims to celebrate and empower curly and coily hair textures with thoughtful, effective hair care solutions.
Juvenile
During the COVID-19 lockdown of 2020, New Orleans rap legend Juvenile began exploring furniture making. As reported by Rolling Stone, Juvenile, who has had a knack for building things since a young age, found the quarantine period conducive to honing his furniture-building skills. While he hasn’t officially launched his furniture line yet, the rapper expressed plans to develop and introduce it, indicating a promising new creative venture beyond his music career.
Jay-Z
Rap mogul Jay-Z showcased his entrepreneurial spirit by launching the Monogram Cannabis Company last year. Partnering with the cannabis brand Caliva, where he has served as Chief Visionary Officer since 2019, Jay-Z created his own line of cannabis products, further solidifying his influence in both the music industry and the evolving cannabis market.
Lenny Kravitz
Music legend Lenny Kravitz has extended his creative prowess into the world of interior design with his studio, Kravitz Design, established in 2003. Known for his distinctive “soulful elegance,” Kravitz’s interior design style has graced the pages of numerous magazines and attracted a prestigious clientele. His projects have included collaborations with Queen Latifah’s production company, Flavor Unit, as well as renowned entities like Sony Pictures and Swarovski, solidifying his reputation as a sought-after designer in the industry.
Patti LaBelle
In 2015, Patti LaBelle’s sweet potato pies made a significant impact after launching in Walmart stores nationwide. The singing legend’s pies quickly became a sensation, selling at a rate of about one pie every two seconds. Since then, the lineup has expanded to include banana pudding, peach cobbler, and a pecan edition alongside her original sweet potato pie, solidifying her status as a culinary icon and delighting dinner tables everywhere.
Angela Yee
Angela Yee, a Brooklyn native, made a significant move into the coffee industry by launching her own brand, Coffee Uplifts People. This initiative aims to tackle the inequalities faced by coffee growers globally. Positioned as a fair-trade company, Coffee Uplifts People seeks to set a new standard in the industry by promoting ethical practices and fair compensation for coffee producers. Angela Yee’s venture not only offers quality coffee but also advocates for positive change across the entire coffee supply chain.
